Info brochure Remembrance Connects Oder-Warta

mutual understanding of peoples, their history, traditions and culture, it also has a sustainable effect. The sustainability goals of the new “Remembrance connects” brand in- clude: • have a decentralising effect to avoid over-tourism, e.g. in Berlin, • create climate-neutral tourism offers, e.g. through e-mobility, bi- cycle tours, use of regional train routes, etc., • create tourism offers for all, i.e. include people with disabilities. The development of a multi-per- spective remembrance landscape Oder-Warta seems to be a promis- ing way to sustainably valorise the historical significance of the Od- er-Warta region. In particular, the epochs of the space of fate and the space of discovery and together- ness contain an outstanding unique selling point in European history in the density and combination of plac- es of remembrance. Only now, more than 75 years after the end of the Second World War and more than 30 years after the fall of socialism in Poland and the GDR, can the topic of „remembrance“ be openly and holistically examined from all sides. „Never again war“ and the struggle for democracy and freedom for all people is more present than ever, especially for younger generations. The networking and joint marketing of regional remembrance tourism offers as a multi-perspective re- membrance landscape creates new tourism potential. The offer can be consumed individually or in combi- nation at many locations, which sig- nificantly increases the visit motiva- tion of day and multi-day guests. The multi-perspective approach in- volves a high degree of responsi- bility, but also allows for attractive cross-border storytelling and a high diversity of themes in the content design. This means that many target groups can be addressed individ- ually, with correspondingly higher chances of success. Memory con- nects is the core of the cross-border tourism brand. The present marketing concept, in- cluding a plan of measures and the conception of a cross-border tourist network, describes the framework conditions for the implementation of the strategy of a multi-perspective remembrance landscape. An essential criterion for success is the willingness of as many plac- es of remembrance as possible to become part of the new brand, as well as sufficient support in politics, business and the regional popula- tion. With consistent implementation planning, including financing, the Oder-Warta region can be estab- lished on the tourism market as a place of learning for European his- tory. Strategy of a multi-perspective remembrance landscape on the Oder and Warta Rivers